138.com Sports offers a sign up bonus of €50 or currency equivalent, an amount that is far from impressive and this is just half of the story. Things actually take a turn for the worse, because players will collect a free bet which is harder to convert into significant cash. One would had to wager at odds of at least 2.00 just to end up with the same amount they deposited, not to mention that the bonus only represents half of the initial investment.
It comes as no surprise that the enthusiasm generated by the prospect of collecting a bonus dissipates into thin air, but there is a silver lining to it. Harsh wagering requirements are not imposed here, in fact players only have to bet the bonus once at odds of at least 1.50. Simple math will reveal the fact that players who go for the maximum bonus would have to commit €100 and by betting at minimum odds, they would only collect €25 or currency equivalent.
This is not an impressive amount by any standards and it is most unlikely for anyone to forsaken his current gambling operator to open an account for this bonus. Looking down the road, they are no other incentives, because further deposits will not be matched at all and you won’t receive anything in return for going mobile. Smart phones and tablets can be used freely to bet on sports or play casino games, yet they won’t trigger a bonus.
138.com Sports seems poised to consolidate its customer base while adding new players, but it doesn’t have a coherent plan to grow and no client retention strategy either. To start with, they don’t run a loyalty ladder and don’t have a VIP program either, so players who hope to build something durable will not be met half way. As far as referral bonuses go, there is nothing waiting in store for those who spread the news and convince others to sign up for real money account and deposit.