All British Casino went the whole 9 yards when it came to creating a bulletproof reputation and knew how to offset the fact that they are late to the party. The company applied for a license in Malta, Curaçao and United Kingdom and all of them have been granted, much to the satisfaction of their customers. The Maltese LGA and UK’s Gambling Commission are overseeing their gaming routine, so players can rest assured that they won’t be scammed.
NetEnt and its celebrated platform runs through the veins of All British Casino, therefore players have unrestricted access to all the titles developed by these guys. This includes progressive jackpots that Scandinavian software developer is so famous for and all of them are pooled across the network. Players from France, the United States and Estonia are not allowed to play here, but the rest of their customers enjoy the complete selection of bonuses and promotions.
All British Casino is doing exactly what the name indicates and tried to establish a beachhead in UK, with British clients being their target. That’s why they chose to apply for a license not only in Malta but also in the UK and don’t bother about including customers from United States. It would’ve been too complicated to find a way around prohibitive legislation and they chose to focus instead on the task at hand.
This casino advertises aggressively in the UK market and the website is custom-made to appeal to prospective players from the British islands. They bear many similarities to established online casino and sports betting groups that have established a dominant presence in the UK both online and in land-based venues. The partnership with Netent sped up their growth and the propensity for progressive jackpots is obvious even for those who are not passionate about this genre.
The website looks great and is easy to navigate, with classic British brand logos being used to appeal to local clients. Ben Sherman and Lambretta signs as well as the London underground logo are scattered all over the pages, which is a fine touch that probably won’t go unnoticed. A mix of substance and style is what defines the online casino, but beneath this layer of sophistication, there is plenty of work to be done.
The games are divided into clear categories, so despite the apparent chaos, players will have no problem in identifying their game of choice. The latest promotions are clearly displayed without these banners hurting navigation and all the pages load quickly on all devices. The initials of winners or their nicknames are sometimes displayed to make players aware of the numerous winning opportunities and provide them with the incentive to focus on progressive slots.