PAF is actually an acronym for Play Among Friends and from the very beginning the company chose to donate all the profits it made to charitable organizations. This hasn’t changed in 1999 when they decided that it was time to expand over the Internet, but instead the customer base grew significantly. There are plenty who find the concept intriguing and prefer to place their wagers with a bookmaker that doesn’t keep the money for itself but donates all the profits.
The company had a flawless track record prior to making the transition to online gambling and nothing has changed over the last 16 years. They are licensed and regulated with the Åland government and even though the headquarters are located in the island, they have offices in many Scandinavian countries. Helsinki, Stockholm, Tallinn but also Madrid are the places where they decided to open land-based locations and they can also be found on board of some of the most luxurious cruise ships.
The bottom line is that they run an operation that is unlike any other, with members keeping all the profits they make when they are successful. This is in line with what most bookmakers do, but the difference consists in the fact that at the end of the month, all the money made by PAF will be donated to those who need it more. The company has in excess of 400 employees and got involved in many charitable projects, while being the main sponsor of dozens of foundations.