Sporting Index can brag about serving tens of thousands of customers and these reside in countries scattered all over the world. What differentiates them from other bookmakers is that they constantly try to stay ahead of the curve, by introducing the latest and most innovative features. With most of their players still residing in England and Ireland, it is only natural for them to focus on meeting the needs of this demanding audience.
They are particularly good at offering spread betting and even though this is widely regarded as a niche concept, they managed to appeal to enough punters. They capitalized on their successful business as a spread betting firm and expanded online, while taking advantage of the growing popularity of mobile gambling. They now conduct almost 80% of their business exclusively over the Internet and players can use all sorts of smartphones and tablets to place wagers or play casino games.