The sports betting industry is huge and on constant expansion, so in spite of serious competition from established brands, new bookmakers emerge every year.
2019 promises to be a great year for online punters, with several new operators joining the fray.
By using the latest technologies that improve mobile and live betting and by showering prospective players with generous betting bonuses, new bookies have a fighting chance. Keep reading this guide to learn how to find, choose and make the most of the new wave of sports books.
A quick glance at the online sports betting landscape
At the time of writing, hundreds of online casinos bookmakers provide punters with access to dozens of sports and hundreds of markets. The big names have a clear advantage over the pack, as their reputation precedes them and they appeal to risk-averse punters. New online bookmakers have a harder time standing out from the crowd, but the market share is still large enough to make the effort worthwhile.
Most of the leading Internet bookmakers of today are actually a part of larger gambling groups that also offer casino games and poker. There is a clear trend of gambling operators providing punters with a broad spectrum of gambling options in addition to sports betting. The new betting sites chose to walk down the same path, so those who choose a new bookmaker can expect to gain access to other gambling services.
What are new bookmakers counting on in 2019 and beyond?
At a quick glance, it might look like established operators have a major advantage over new sports bookmakers and that the playing field is clearly tilted.
Reputation and prestige are definitely built in time, but new bookies are counting on some unique weapons. First of all, they carefully choose the regulatory bodies and work closely with independent auditors that certify their games as fair. This is something that punters should be looking for when searching for brand-new online bookmakers, so they take no chances.
For the sports books, this is a quick-fire way of closing the gap separating them from the big brands, by projecting an image of confidence and trustworthiness.
New UK bookmakers are heavily tilted towards mobile betting and allow their punters to bet on tablets and smartphones powered by several operating systems. Dedicated apps are available for download, yet punters have the option of placing their bets straight in the browser.
New bookies are more likely to use the latest technologies since they don’t have to update obsolete software. They have the advantage of not diverging resources to site-wide changes and can use them to offer better bonuses to new players.
How does our new bookmakers review system work?
Instead of a scarcity of new bookies, punters are confronted with a deluge of new European bookmakers by country that look very much alike. Making an educated decision under these circumstances can be quite a serious challenge and the paradox of choice is all too real. That’s why we meet you halfway with a wide-ranging guide that can help you make the right choice, by looking at all the tiny details that truly matter. We don’t force your hand, but instead, present you with all the facts so you can decide for yourself.
When we review new online bookmakers, we always put things into perspective and compare them with their peers, as well as established brands. We want to help our readers make the right choice by providing the complete set of information needed to reach the correct decision. The emphasis is on filtering out dodgy operators and suggest those new bookies who are licensed and don’t shortchange their players.
The latest new bookmakers have the clear advantage of being visually satisfying, thanks to the use of the latest technologies. Having said this, we pay close attention to how the website performs on both desktop computers and mobile devices. Responsiveness and reliability are qualities that we take seriously when reviewing new bookmakers, as they have a direct and significant impact on the sports betting experience.
We know that a bookie is only as appealing as its welcome bonuses and ongoing promotions, so we also take into account their special offers. New bookmakers free bets, matched deposit bonuses and the occasional no deposit bonuses are carefully analyzed. We want to make sure that bonus recipients have a clear path towards meeting the wagering requirements, so they can actually enjoy the free money.
When a gambling operator also runs a casino or a poker room, we determine if bonuses are mutually exclusive or if punters can apply for a new bookie bonus in each of these sections, when such bonuses are available.
Check out the latest bookmakers reviewed
When browsing the section of the guide dedicated to the latest bookmakers review, you can expect to find some of the latest arrivals in this competitive industry. These are not necessarily the best new bookmakers, but rather the latest operators that we have had the chance to review. We want to make sure that our players are up-to-date with the latest offers and we constantly update the list with new bookies.
Thankfully, our rating system is intuitive and easy to understand, so a quick glance at these reviews will help you estimate their position in the leaderboard. You can use the filters available to search for the top 100 new bookmakers and see how each sportsbook matches up against the pack. We take the opportunity to make insightful comparisons between these fresh faces and established bookmakers that have been around for decades. By putting things into perspective, we help our readers paint an accurate picture.
How to choose the best new bookmakers?
Just because a sports book is new, doesn’t automatically make it better or worse than household names, or other new bookmakers. Research is still needed to identify its flaws and qualities and this is where our guide comes in to help you make the right choice. While we give you all the details in the reviews for the latest new bookmakers, you need to know which the key factors that make the greatest impact are.
Licenses and Regulation
Nothing is more important than being able to trust the bookmaker with your money and this is where the importance of choosing a licensed operator is self-evident. The United Kingdom and Malta licensing bodies are some of the strictest out there, as they hold new bookmakers to the highest standards. When push comes to shove and players need someone to stand up for their rights, a respectable license can make the difference. Furthermore, a new betting bookmaker willing to go through the scrutiny of such a licensing body is more likely to be a law-abiding operator that plays by the rules.
Payment methods and withdrawal limits
New bookmakers online are more likely to show flexibility when it comes to payment methods, as well as deposit and withdrawal limits. Prospective players should choose operators that allow them to deposit with credit and debit cards, e-wallets and wire transfers. The best new online bookmakers even feature several locally popular payment methods, so punters can use them for enhanced convenience. It is also expected from the best new bookmakers to allow punters to deposit in several currencies.
Hidden fees and commission have no place in the modern gambling landscape and punters have no reason to settle for such compromises. When opening new account bookmakers encourage players to make a deposit as well, to take advantage of the bonuses available. Low deposit betting limits and high maximum cash outs are a good sign when trying to find the best new bookies. It is customary for bookies to have a 24 hour pending period for withdrawals, during which cash outs can be reversed, but it shouldn’t be longer.
Platform and user experience
Players are always supposed to take a leap of faith with new bookmakers, because they can’t know for sure if the software will meet their expectations. New football bookmakers should be compatible with mobile devices and offer the same features for live betting. When live streaming is offered, this feature should run smoothly on smartphones and tablets, regardless of the operating system powering them.
Static information regarding the teams or athletes involved is a second best alternative for low-profile events. New online sports bookmakers should provide players with betting tools that allow them to place their bets quickly and with no delays. By having the odds displayed in several formats, new online bookies meet punters halfway and simplifying the process of decision-making.
The user experience is also enhanced when the odds are posted well before the official kickoff, especially at new bookmakers horse racing. Ante-post wagers on the winners of prominent competitions should be published as soon as possible. The best case scenario is for punters to be allowed to combine different types of bets from various markets on the same betting slip.
Sports, betting markets and odds
Truth be told, nothing is as important as the diversity of sports and betting markets and the quality of the odds offered. New bookmakers 2019 should allow punters to bet on the most popular sports, as well as niche ones and provide a decent number of betting markets. Bettors must be able to wager on the outright winner, the number of goals or points scored, but also gain access to dozens of special markets.
There should be no difference between the quality of the odds offered when betting in real-time and when placing the wagers before kickoff. New bookmakers gambling markets should be aiming for a return to player of roughly 95%, even though the industry average is significantly lower. The vast majority of the new bookmakers online, as well as the household names barely cross the 90% threshold. In the long run, a higher percentage makes it easier for punters to stay afloat, regardless of their skill level and experience.
Bonuses, promotions and special offers
New bookmakers online are highly motivated to expand their customer base and they use bonuses and promotions for this purpose. The size of the welcome bonus obviously matters, but what is more important is for these promotions to have reasonable wagering requirements. No deposit bonuses are a rarity these days, although some of the new bookmakers 2019 might features such elusive offers. Punters are more likely to receive matched deposit bonuses when loading their account for the first time.
Wagering requirements of 35 times the amount of the bonus are expected from casino promotions, yet sports betting bonuses should be cleared faster. Some of the new bookies place unnecessary restrictions on the types of markets that qualify and limit punters to mainstream markets. We suggest punters pay close attention to the terms and conditions, so they don’t end up signing up for impossible to claim bonuses. In most cases, when something sounds too good to be true, it usually is.
- New bookmakers have a modern interface and use the latest technologies for betting.
- Welcome bonuses and ongoing promotions are usually better at new bookies.
- Many new bookies offer a broad spectrum of payment methods and some have included Bitcoin
- New bookmakers lack the flawless reputation of major operator with a long track record
New bookmakers are spawning like mushrooms and as long as the sports betting industry will continue to thrive, more sports books will be established. They compete with established operators with a reputation that precedes them and have to compensate through better bonuses, extra payment methods, and special features. Punters can benefit from joining such a new bookie because as long as they do their due diligence with research, they can single out worthy bookmakers and avoid the bad seeds.
We strive to simplify matters for those who bet online and are willing to give new bookies a chance. Our detailed guide can help you find operators that can be trusted in spite of being new and still in the process of building their reputation. The ones we recommend run on reliable platforms and provide players with wagering tools that make online gambling a pleasure. Everything from streaming options to virtual sports betting and dedicated mobile apps can be expected from these new, but you promising bookies.