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Best New Bookmakers – Newest online bookies updated List [2021]

The sports betting industry is huge and on constant expansion, so in spite of serious competition from established brands, new bookmakers sites emerge every year.

2021 promises to be a great year for online punters, with several new operators joining the fray.

By using the latest technologies that improve mobile and live betting and by showering prospective players with generous betting bonuses, new bookies have a fighting chance.

Keep reading this guide on brand newest online bookmakers in 2021 to learn how to find, choose and make the most of the new wave of sportsbooks.

There are lots of new online sports bookmakers and we will tell you everything you need to know about them, as well as cover some of the best new bookmakers that 2021 has to offer.

In this way, you shall choose the perfect bookie for the easiest sport to bet on and get started!

Top 10 New Bookmakers - 2021 Updated list of new online bookies

Welcome Bonus
Year Established
Get Started
100% up to €100
Rating 9.98 out of 10
Up to €250
Rating 9.95 out of 10
Up to €300
Rating 9.78 out of 10
Rating 9.71 out of 10
100% up to €122
Rating 9.98 out of 10
100% up to €100
Rating 9.98 out of 10
100% up to €100
Rating 9.97 out of 10
100% up to €50
Rating 9.96 out of 10
100% up to €150
Rating 9.52 out of 10
Exclusive 10% Rakeback
Rating 9.99 out of 10

A quick glance at the online sports betting landscape

At the time of writing, hundreds of online casino bookmakers provide punters with access to dozens of sports and hundreds of markets. The big names have a clear advantage over the pack, as their reputation precedes them and they appeal to risk-averse punters.

These can include top new UK bookmakers, new independent bookmakers as well as leading new European bookmakers. Wherever you are based in the world, you won’t be short of brand-new bookmakers to choose from.

Newest online bookies have a harder time standing out from the crowd, but the market share is still large enough to make the effort worthwhile. In other words, newest bookmakers still can make it, even if there is a big competition. In fact, being one of the best new bookies online 2021 may actually be an advantage, for the reasons we will explain below.

Most of the leading Internet bookmakers of today are actually a part of larger gambling groups that also offer casino games and poker. There is a clear trend of gambling operators providing punters with a broad spectrum of gambling options in addition to sports betting. All of the old bookmakers were “newest bookmakers” once, they did not grow big in one day.

The new betting sites chose to walk down the same path, so those who choose a new bookmaker can expect to gain access to other gambling services. In other words, new bookies 2021 offers not only sports betting, but other types of gambling services too.

For the latest new bookmakers, this industry is an “everything included” service, and players must be able to access to all kinds of gambling from one place. This is a common feature we see in all new bookmakers, and it seems homogenization will be the future of this industry.

No matter which one you visit, you see similar gambling services in all of the best new bookies, and this is not a bad thing: There is no need to create multiple accounts to access different types of gambling anymore. This is even true for bonuses: New bookmakers offers are both for sports betting and casino gaming nowadays, you just pick one before starting to play.

What are the new UK bookmakers counting on In 2021?

Further Information

At a quick glance, it might look like established operators have a major advantage over new sports bookmakers and that the playing field is clearly tilted.

However, there is more to brand new bookies in 2021 than meets the eye, and the newest bookies have their own tools which enable them to fight back.

Reputation and prestige are definitely built in time, but new bookies UK are counting on some unique weapons. First of all, they carefully choose the regulatory bodies and work closely with independent auditors that certify their games as fair. This is something that punters should be looking for when searching for brand-new online bookmakers, so they take no chances.

Nobody wants to join a new bookmaker UK in 2021, only to find that their accounts are closed weeks or months later.

For the sportsbooks, this is a quick-fire way of closing the gap separating them from the big brands, by projecting an image of confidence and trustworthiness. And that’s why our new UK bookmaker list is important. We only represent licensed, secure and safe new bookmakers and gambling sites.

UKGC is probably the most prestigious licensing agency in the world, and if a bookmaker is licensed from there, this provides a huge reputation. So, if reliability and security is the most important thing for you, make sure to check our UK bookmaker’s new 2021 list too. We have plenty of top UK betting sites in 2021 which are licensed by the UK Gambling Commission.

UK new bookmakers are heavily tilted towards mobile betting and allow their punters to bet on tablets and smartphones powered by several operating systems. Dedicated apps are available for download, yet punters have the option of placing their bets straight in the browser. Many of the best new bookies will be mobile-friendly.

All new bookmakers support mobile betting nowadays, and it nearly became an industry standard. We also prepare our list of new bookmakers with this feature in mind and make sure that you can place a bet on your phone. In other words, all of the websites in our new bookies 2021 list support mobile betting and offer multiple platform support.

Top New bookies UK are more likely to use the latest technologies since they don’t have to update obsolete software. They have the advantage of not diverging resources to site-wide changes and can use them to offer better bonuses to new players. As a result, bookmakers 2021 can offer much more advantageous promotions and for example, free bet bonuses are much more common at brand new bookies 2021.

How does our new bookmaker's review system work?

Instead of a scarcity of new bookies, punters are confronted with a deluge of the best bookmakers in the world that look very much alike. Making an educated decision under these circumstances can be quite a serious challenge and the paradox of choice is all too real. That’s why we meet you halfway with a wide-ranging guide that can help you make the right choice, by looking at all the tiny details that truly matter. We don’t force your hand, but instead, present you with all the facts so you can decide for yourself.

When we review new online bookmakers, we always put things into perspective and compare them with their peers, as well as established brands from our recommended top 100 bookmakers. We want to help our readers make the right choice by providing the complete set of information needed to reach the correct decision. The emphasis is on filtering out dodgy operators and suggest those new bookies who are licensed and don’t shortchange their players. Any of the latest new bookmakers we recommend has been pre-vetted by us.

The latest new bookmakers have the clear advantage of being visually satisfying, thanks to the use of the latest technologies. Having said this, we pay close attention to how the website performs on both desktop computers and mobile devices. Responsiveness and reliability are qualities that we take seriously when reviewing new bookmakers, as they have a direct and significant impact on the sports betting experience.

We know that a bookie is only as appealing as its welcome bonuses and ongoing promotions, so we also take into account their special offers. New bookmakers free bets, matched deposit bonuses and the occasional no deposit bonuses are carefully analyzed.

We want to make sure that bonus recipients have a clear path towards meeting the wagering requirements, so they can actually enjoy the free money. If an offer doesn’t stack up, then the new bookmaker sites which carry it won’t feature on our list. Only the newest online bookmakers with the brightest deals will get a favourable mention.

When a gambling operator also runs a casino or a poker room, we determine if bonuses are mutually exclusive or if punters can apply for a new bookie bonus in each of these sections, when such bonuses are available.

Check out our latest reviewed bookmakers: The ultimate new bookmakers 2021 list

When browsing the section of the guide dedicated to the list of new bookmakers, you can expect to find some of the latest arrivals in this competitive industry. These are not necessarily the best new bookies, but rather the latest operators that we have had the chance to review.

We want to make sure that our players are up-to-date with the latest offers and we constantly update the list with new bookies.

Thankfully, our rating system is intuitive and easy to understand, so a quick glance at these reviews will help you estimate their position in the leaderboard. You can use the filters available to search for the top 100 new bookmakers and see how each sportsbook matches up against the pack.

We take the opportunity to make insightful comparisons between these fresh faces and established bookmakers that have been around for decades. By putting things into perspective, we help our readers paint an accurate picture.

How to choose the best new bookmakers?

Just because a sportsbook is new, doesn’t automatically make it better or worse than household names, or other new bookmakers. Research is still needed to identify its flaws and qualities and this is where our guide comes in to help you make the right choice.

While we give you all the details in the reviews for the latest new bookmakers, you need to know which the key factors that make the greatest impact are. So, we have considered the following features while preparing our new bookmakers 2021 list:

  • Licenses and Regulation

Nothing is more important than being able to trust the bookmaker with your money and this is where the importance of choosing a licensed operator is self-evident. The United Kingdom and Malta licensing bodies are some of the strictest out there, as they hold new bookmakers to the highest standards. Which means Malta betting sites are closely monitored and tightly regulated. Keep an eye out for these licensing jurisdictions in our new bookmakers UK list for 2021.

When push comes to shove and players need someone to stand up for their rights, a respectable license can make the difference. Furthermore, a new betting bookmaker willing to go through the scrutiny of such a licensing body is more likely to be a law-abiding operator that plays by the rules.

  • Payment methods and withdrawal limits

New bookmakers online are more likely to show flexibility when it comes to payment methods, as well as deposit and withdrawal limits. Among new bookmakers you may find more easily Kluwp bookmakers. Prospective players should choose operators that allow them to deposit with credit and debit cards, e-wallets and wire transfers.

The best new online bookmakers even feature several locally popular payment methods, like Trustly betting sites, as Trustly is very popular in Northern Europe. Rapid Transfer is a payment method available at the moment only in Europe, so Europeans can easily find Rapid Transfer Betting Sites. It is also expected from the best new bookmakers to allow punters to deposit in several currencies.

Hidden fees and commission have no place in the modern gambling landscape and punters have no reason to settle for such compromises. When opening betting accounts bookmakers encourage players to make a deposit as well, to take advantage of the bonuses available. Some of them often have a minimum limit for deposits as a sportsbook $10 minimum deposit site, for example.

No minimum deposit betting limits and high bookmaker withdrawal limits are a good sign when trying to find the best new bookies. It is customary for bookies to have a 24 hour pending period for withdrawals, during which cash outs can be reversed, but it shouldn’t be longer.

  • Platform and user experience

Players are always supposed to take a leap of faith with new bookmakers, because they can’t know for sure if the software will meet their expectations. New football bookmakers should be compatible with mobile devices and offer the same features for live betting. When live streaming is offered, this feature should run smoothly on smartphones and tablets, regardless of the operating system powering them.

Static information regarding the teams or athletes involved is a second best alternative for low-profile events. New online sports bookmakers should provide players with betting tools that allow them to place their bets quickly and with no delays. By having the odds displayed in several formats, new online bookies meet punters halfway and simplifying the process of decision-making.

The user experience is also enhanced when the odds are posted well before the official kickoff, especially at the new bookmaker’s horse racing. Ante-post wagers on the winners of prominent competitions should be published as soon as possible. The best case scenario is for punters to be allowed to combine different types of bets from various markets on the same betting slip.

  • Sports, betting markets and odds

Truth be told, nothing is as important as the diversity of sports and betting markets and the quality of the odds offered. New bookmakers 2021 should allow punters to bet on the most popular sports, as well as niche ones and provide a decent number of betting markets. Bettors must be able to wager on the outright winner, the number of goals or points scored, but also gain access to dozens of special markets. If you are new to tennis betting you can try the most popular and best way to bet on tennis, bet on the match winner.

There should be no difference between the quality of the odds offered when betting in real-time and when placing the wagers before kickoff. New bookmakers gambling markets should be aiming for a return to player of roughly 95%, even though the industry average is significantly lower.

However, we also aware that every country has different needs, and, for example, new AUS bookmakers list must be different from the list of new US bookies. So, we are also offering you geo-targeted content, and make different recommendations for different countries.

The vast majority of the new bookmakers online, as well as the household names barely cross the 90% threshold. In the long run, a higher percentage makes it easier for punters to stay afloat, regardless of their skill level and experience.

  • Bonuses, promotions and special offers

New bookmakers online are highly motivated to expand their customer base and they use bonuses and promotions for this purpose. The size of the welcome bonus obviously matters, but what is more important is for these promotions to have reasonable wagering requirements. Usually a Bitcoin sports welcome bonus is bigger than FIAT currency offers.

No deposit bonuses are a rarity these days, although some of the new bookmakers 2021 might features such elusive offers. Punters are more likely to receive matched deposit bonuses when loading their account for the first time.

Wagering requirements of 35 times the amount of the bonus are expected from casino promotions, yet sports betting bonuses should be cleared faster. Some of the new bookies place unnecessary restrictions on the types of markets that qualify and limit punters to mainstream markets.

We suggest punters pay close attention to the terms and conditions, so they don’t end up signing up for impossible to claim bonuses. In most cases, when something sounds too good to be true, it usually is.

FAQ: Choosing the new bookmaker sites

At new bookmakers gambling options are numerous and punters should be able to bet on mainstream and niche sports or night. Football remains the most popular sport, followed at a distance by tennis, rugby and American sports including baseball, basketball and ice hockey.

It is possible to sign up for accounts with many new bookmakers and even apply for bonuses at several of them simultaneously. Some bookies that belong to the same gambling group mighty impose certain restrictions, but this is the exception, rather than the rule.

As stated above, new bookies don’t enjoy the same reputation as established sports books, as they don’t have the same track record. To mitigate the risks, you should focus on new online bookies licensed by strict regulatory bodies which hold them to the highest safety standards.

The obvious way to find new betting sites is obviously by using search engines, yet this process can be tedious and unreliable. You can check out the list of new betting sites that we provide and use the opportunity to read the reviews, so you make the right choice.

Pros and Cons of choosing a new bookmaker 2021


  • New bookmakers have a modern interface and use the latest technologies for betting.
  • Welcome bonuses and ongoing promotions are usually better at new bookies.
  • Many new bookies offer a broad spectrum of payment methods and some have included Bitcoin


  • New bookmakers lack the flawless reputation of major operator with a long track record

Choose a new bookmaker and get started today!

New bookmakers are spawning like mushrooms and as long as the sports betting industry will continue to thrive, more sportsbooks will be established. They compete with established operators with a reputation that precedes them and have to compensate through better bonuses, extra payment methods, and special features.

Punters can benefit from joining such a new bookie because as long as they do their due diligence with research, they can single out worthy bookmakers and avoid the bad seeds.

We strive to simplify matters for those who bet online and are willing to give new bookies a chance. Our detailed guide can help you find operators that can be trusted in spite of being new and still in the process of building their reputation. All our new bookmakers are worth a look.

The betting sites with live streaming we recommend run on reliable platforms and provide players with wagering tools that make online gambling a pleasure. Everything from virtual sports betting to dedicated mobile apps can be expected from these new, but you promising bookies.

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