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New Independent Bookmakers (2024)

If you’re looking for the best betting odds in a world where everything belongs to big companies, new independent bookmakers may be the best option for you.

Moreover, if you make the right choices, they will be as reliable as Ladbrokes and Corals. The newest independent bookmakers are also a suitable option at high stakes betting sites because they often offer the most competitive odds.

So, how exactly do new independent online bookmakers work and what advantages do they offer? More importantly, which ones are the best? Below we answer all these questions and talk about everything you need to know about independent new bookmakers.

Top New Online Bookmakers in 23 April 2024 – Updated List

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The meaning of independent bookmakers: What are they?

Let’s imagine that you want to place a bet in the UK and are roaming the streets to find a booth. You’ll probably see a series of shops lined up one after the other, all from the same company. All of them will have the same name and give the same odds. But you will also notice that a single booth has a different name than others. Moreover, this one will not have a “branch” anywhere else.

We call these types of betting businesses independent bookmakers: They are not affiliated with a global company and can make their own decisions. In this regard, they can be semi-independent or fully independent. In any case, new independent bookmakers can offer both a physical and a virtual service. In other words, there are new independent online bookmakers too. In fact, we can even say that the online service is much more popular.

The history of independent bookmakers

While the history of high street bookmakers is easy to track, getting a handle on where independent bookmakers in the UK originated from is a lot trickier to get to grips with. New, independent bookmakers first appeared in the 1800s and were often deemed illegal. They could only operate at horse racing tracks, although before the 1960s (when Britain legalized sports betting, and the betting shop appeared), small, one-man businesses could be found outside football stadiums, too.

As the world turning more to internet betting, independent online bookmakers began to emerge. These independent sports betting sites were (and are) often run by international gambling companies. By being offshore, they wouldn’t be subject to the strict requirements set by the UK Gambling Commission. While a list of UK independent bookmakers will include some licensed by the UKGC, many are Maltese, Gibraltar, or Curacao licensed betting sites.

New independent online bookmakers are on the rise


This is because new independent online bookmakers can work at lower costs. Since they do not have expenses like shop rent, they can use their budgets directly to increase their service quality. They are aware that this is the only way to compete with the largest sports betting companies, so they have to offer better odds and bigger sports betting bonuses. In other words, if you are going to play on independent bookies, we recommend choosing new independent online bookmakers.

What laws and regulations govern independent bookmakers?

Independent online bookmakers in the UK must adhere to the rules and regulations set forth by the UK Gambling Commission. This makes them wholly safe, regulated, and secure. Of course, not all new independent bookmakers are based in the UK. Euro bookmakers and betting sites are located offshore, and although they aren’t technically allowed to cater to UK-based bettors, there is no punishment for playing with them.

These European new bookmakers are generally regulated by the MGA or Gibraltar. They are just as safe as UK independent bookies, minus one or two strict UK regulations. Curacao licensed independent bookies are typically less well-regulated, and as such, not as favored amongst UK players.

Safety and security at new independent bookmakers

To be safe and secure when betting, you need to know which new betting sites you can trust and which new bookmakers are ideal. We’ve put together a list of new independent bookmakers that you can choose from. Our independent bookmakers’ new list showcases the very best sites to join. All are regulated, secure, licensed, and safe.

If you want to go it alone, then there are a few things to keep an eye out for. New online bookmakers in the UK should (ideally) be licensed by the UKGC. On top of that, new UK independent bookmakers should offer fair terms and conditions on bonuses, provide UK-friendly payment options, and provide around the clock assistance. Arguably the most important thing, though, is that a reputable authority regulates them, that they carry responsible betting tools (such as wager and deposit caps and self-exclusion options), and that they are affiliated with problem gambling programs such as BeGambleAware, GameStop, or GamCare. All the bookies on our list fit the bill.

The best new independent bookmakers in 2024

NOVIBET - Our independent bookmaker pick

If we made a list of the best new independent bookmakers in 2024, Novibet would be at the top of that list. If you are looking for a reliable new independent online bookmaker, we recommend Novibet. Because:

✅ It is licensed by two reliable agencies, The United Kingdom Gambling Commission and The Isle Of Man Gambling Commission.

✅ New UK members can get a £25 free bet bonus with their first deposit. And the wagering terms are more than reasonable: You must wager the bonus with an accumulator bet of three selections and the odds of each selection cannot be lower than 7/10 (1.70).

✅ Novibet offers thousands of betting opportunities every day and covers even the most exotic sports and leagues, such as ice hockey, darts, cycling, and e-sports. You can place regular or live bets, both service types are available.

✅ You can also take advantage of the online casino & live casino services: Sports betting is not the only thing offered by Novibet.

✅ You can reach customer service via phone as well as live chat: Telephone support is a quite rare feature and lets you get help as fast as possible.

✅ The minimum limit for deposits and withdrawals is 10 EUR/GBP, so you can place a bet with any bankroll.

Rating 9.92 out of 10

Welcome Bonus: 100% up to €100

Minimum deposit: €10
Wagering requirements: 5x
Minimum odds: 1.50

New independent bookmakers vs the “old guard”: Which one to choose?

The answer to this question depends on what you expect. Most of the new UK bookmakers now prefer to work independently. The reason for this is to make a difference by making independent decisions. For example, when new independent bookmakers want to offer a bonus, they do not have to get approval from the “headquarters”. Likewise, they can freely determine odds and do not have to consider the rates at other sports betting companies. This freedom also offers many benefits for players: In general, we can say that you will get much higher bonuses and better odds at new independent online bookmakers.

The biggest bookmakers in UK, on the other hand, cannot compete on bonuses and odds, but they can offer a smooth-running service and reliable customer service. The budget of new independent bookmakers is often too low for these services, but large companies do not have such a problem. They offer a more stable service.

The decision is yours: If you want a service that works smoothly but cannot exceed a certain level, you can choose one of the old guards like William Hill. But if you want to get better bonuses and odds even if there is a disruption in the service, switch to new independent bookmakers.

Why opt to play at new, independent bookmakers?

Further Information

One of the reasons you might choose to visit our new independent bookmaker’s updated list is to find top sports betting companies who do things a little differently than mainstream football betting sites in the UK. These international betting sites may, for instance, offer you better odds or alternative markets. 

New sports betting sites such as these may have better bonuses with more favorable terms. Moreover, they may be under less regulation but are still safe betting sites, giving you more wiggle room with what you can wager and how you can bet. If playing at these sites interests you, head to our lists to sort our bookmakers by country.

How to find the best new independent bookmakers online?

Finding the best new bookmakers is not an easy task, especially for new independent bookmakers and it can take quite a long time if you don’t know what to look for. You can use the following criteria to make your job easier: We use the same for our top 100 bookmakers.

License and regulation

Firstly, the bookmaker must be licensed: Only such bookies can be considered legal betting sites. And not any license will do, you need to look for UK licensed bookmakers or licensed in Malta bookmakers. (Gibraltar betting companies are also acceptable.)

Payment options

The more the merrier: You must be able to make deposits and withdrawals with lots of different methods, such as credit cards, pre-paid cards, bank transfers, e-wallets, and even cryptocurrencies. Usually new bookmakers offer many payment methods, in order to attract customers. More new betting sites are starting to offer Kluwp as a deposit option, and Kluwp bookmakers are increasing. Betting sites that accept prepaid cards and bitcoin bookmakers are very popular among bettors. Don’t forget to check the bookmaker withdrawal limits.


All of the major sports events and leagues of the world must be covered. Simply put, you should be able to place a bet for any sport event in the world. If you are playing at new independent bookmakers in the UK, for example, you should still be able to place a bet for events outside of the United Kingdom.


No matter what kind of sports you are interested in (football betting sites, tennis betting sites, racing, etc.), you should be able to use a bonus for it. And remember that the numbers are not important when it comes to bonuses, you should check the wagering rates and account restrictions.

Customer support

The website must be easy to use and work on all devices. The customer service must be professional and resolve your issues within 24 hours. This is a common feature of trusted sports betting sites.

The effect of FOBT limit on new independent UK bookies

In order to talk about this, we need first to explain what FOBTs are. FOBT is the shortened version of “Fixed Odds Betting Terminal” and it is possible to compare them to slot machines used for sports betting. They are especially common in betting booths in England. They work with coins, just like slot machines, and allow you to bet on sports events at fixed odds. Some time ago, a law was passed that limits the maximum bet amount of these machines to 2 GBP. (Before that, the maximum limit was 100 GBP.) FOBT terminals no longer accept higher bets and therefore pay less than before.

You can estimate the impact of this situation on UK licensed bookmakers: Bettors are switching to online betting sites without such restrictions. Even the old-school customers now prefer to use websites for sports betting, as they do not have a maximum stake limit. But they are also suitable for sports bettors who want to play for low betting stakes. Moreover, new independent online bookmakers are increasingly preferred because they offer better odds. In short, this restriction made new and safe betting sites much more popular.

Recommended payment methods at independent bookmakers for you

New bookmakers who are independent will generally accept various payment methods, as they haven’t yet learned what their customers like to use. New sportsbooks, for instance, may provide half a dozen e-wallet and card payment options, such as Skrill, Neteller, VISA, or MasterCard. They may also carry prepaid voucher and bank transfer options to ensure that they can compete with any rival new football betting sites out there. However, PayPal bookmakers and betting sites only tend to pop up in countries where gambling is nationally licensed and regulated, such as the UK.

Alongside the options listed above, it is worth checking what sports betting money management options a bookmaker has. Do they let you limit your deposits and offer fair withdrawal limits? Bookies that don’t limit withdrawals but let you retain control over your deposit caps are ideal, as are those with no added fees and fast transaction times. 

The pros and cons of small independent bookmakers


  • Bigger and better bonuses
  • Higher odds
  • Seamless compatibility with mobile devices
  • More coverage for e-sports and other major sports events


  • Service may be interrupted from time to time
  • Customer service options are usually limited

FAQ about new independent online bookmakers

Yes, but we cannot say that it is a very active association. This Glasgow-based organization does not even have a website.

The biggest issue you are likely to face with independent bookmakers is them not offering quite the same level of security as non-independent bookmakers. Some may be licensed outside your country and not offer you all the same protections and responsible gambling tools.

If you play at our recommended safe betting sites, sure. New independent bookmakers also have licenses and they get audited on a regular basis.

According to the official United Kingdom Gambling Commission data, the gross gambling yield (GGY) in Great Britain was 14.4 billion pounds in 2018. We can only assume that it got bigger in recent years.

There are 9.000 physical betting shops in the United Kingdom and 90% of them are owned & operated by four companies: Ladbrokes, Coral, Betfred, and William Hill.

Dozens of brand new independent bookmakers are waiting for you!

There are many new independent bookmakers to choose from and you can start with our recommendation mentioned in this guide: It is currently the best new independent online bookmaker in 2024. But we have lots of recommendations for all needs and expectations: Visit us often to play at the best independent bookies and get the most useful bonuses & odds. Good luck at the tables!