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William Hill Sports

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William Hill Sports Review

William Hill Sports is one of the flagship bookmakers in the United Kingdom. It has decades of experience and a strong land-based presence, which increases its trustworthiness. The sports betting section covers all the popular markets, as well as niche sports, with above-average odds. The same account grants access to the casino section and players can also try their luck at bingo and poker tables.

How to register, verify and close the William Hill account?

William Hill Sports only offers its services to active members, so the first step is to register an account. There’s no reason to postpone this key stage of the enrollment process, as it only requires a few minutes. This is how you become a member in just a few steps.

Step 1
Press the "Join" button in the top right-hand corner of the website
Step 2
Enter the complete name, date of birth, address and phone number
Step 3
Choose an email, a password, and a security question
Step 4
Confirm the deposit limits and indicate how you can be reached
Step 5
Enter the bonus code, if available, and deposit

Players can start using the account immediately after the registration process is over. However, the verification process has two steps and we advise you to complete them both as soon as possible. First, players must click on the verification link sent to the email address provided during the sign-up process. Second, they must send scanned images of an ID and utility bill to prove their identity and address.

The customer support team can help during every step of the way. It is also the one you should call if you decide to close your account. This permanent step will lock you out of the William Hill account, so make sure you are certain about the decision. As soon the customer support specialists receive an email with the instructions to terminate your account, they will do it on your behalf.

How to get the William Hill Sports welcome bonus?

1 Click the 'Claim Bonus' link below

2 Complete the registration and become a member

3 Make your first deposit (min £10)

4 Get 200% up to £30 on Sports betting!

Promo code R30

Claim bonus

Our William Hill Sports review begins with a somewhat disappointing analysis of the welcome bonus. This introductory package is above the industry average in terms of share value. However, the welcome bonus is managed by 200%, so punters can deposit £10 and start betting with £30. To qualify for this package, one would need to complete the registration process using the R30 promo code.

The bonus as well as the deposit must be wagered in the sports section at odds of 1.50 or above. Instead of a classic match deposit bonus, William Hill Sports offers three free bets of identical value. Players only get to keep the profits they make from using the bonus, as the stakes are subtracted. They have 30 days to redeem the free bets and convert the bonus funds into cashable amounts.

Welcome bonus Terms & Conditions

William Hill Sports offers this bonus to all new players who register an account and deposit. The promo code is automatically entered, so there is no risk of missing out on the bonus. The initial deposit of at least £10 needs to be made using one of the qualifying payment methods. E-wallets are excluded, and after the deposit is made, the free bets are automatically awarded. Only bets placed at odds of 1.50 or above count and the free bets expire several days after being awarded.

Other William Hill Sports promotions

Mobile welcome bonus

Reload bonus

Refer a friend bonus

VIP program

Regardless of how successful they were in clearing the welcome bonus, players can apply for more bonuses. The Bet Boost of up to £20 can be used on greyhound and horse races. Any events and markets qualify, and players can bet on a single selection or a straight-line accumulator. The bonus is activated by clicking on the Bet Boost button before placing the wager. 

William Hill sports also rewards players with epic odds on selected games. These offers appear usually on Wednesdays, but they are occasionally offered on other days. The chosen sports are highlighted and the emphasis is usually on major European competitions. Since the bookmaker focuses heavily on the UK market, most of the epic odds are reserved for a Premiere League Match.

Pick. Pretty. Win is a promotion that rewards punters who know their favorite sport. The questions are about stats and players can win up to 20 pounds in free bets. Even though this is a contest, you don’t compete with your peers. As a result, you can win the prize even if the other participants are also successful in their quest.

The yellow logo is always a pleasant site on this platform because it highlights the enhanced odds markets. They can pop up when you least expect it and apply to any sport, although football is usually given preference. Only single bets qualify for the enhanced odds and the bookmaker imposes maximum betting limits. These are high enough for casual and recreational punters and satisfying for veterans.

William Hill Sportsbook Features

Odds value

97% - Excellent

Mobile betting

Dedicated app






0.1 EUR





GJ index




89 years




United Kingdom


Live betting and streaming at William Hill Sports

William Hill Sports has a special section on the website dedicated to live betting. Punters who seek the excitement of in-play entertainment can expect hundreds of games to be available simultaneously. There are minimal differences between the excellent pre-match football coverage and what is offered live. It takes a few seconds for bets to be accepted and placed, and punters can use the cash-out feature.

Information is displayed mainly in a static format, with various details about the game. One of the shortcomings of betting live is that football and many sports don’t have live streaming. This is available for greyhound and horse races from the UK and Ireland. Only players who have a registered account and the minimum amount funded can use this service.

Betting Markets and Odds Margins

William Hill’s sportsbook has nearly 40 sports and hundreds of markets for popular events. There are significant differences between the niche sports where you can bet on 10 markets and Premier League derbies. The most anticipated matches from the English championship get as many as 700 betting options. The best sports coverage is given pregame, with a healthy selection of outright winner markets.

The odds quality is pretty good but nothing to shout for. Punters still need a great deal of experience and some black to be the proverbial house edge. It comes in handy that the bookmaker has some enhanced odds promotions for football, tennis, and horse races. The fractional format is preferred in the United Kingdom and Ireland, so this is how the odds are displayed by default.

You can bet as little as three pence and win a 7-digit figure, so both casual players and highrollers will be satisfied. In recent years, William Hill has expanded its esports coverage, with games such as League of Legends, Counter-Strike, Dota, King of Glory, and StarCraft. Politics and nonsporting events, such as Eurovision, Sports Personality of the Year, Strictly Come Dancing and Emmy are also featured.

Casino Games and Software

William Hill Casino is an established brand, with decades of experience in the online environment. Over the years, the selection of games has expanded and more software developers have become partners. Slots are the dominant genre, with jackpot games galore and an eclectic mix of classic three-reel games. Book of Dead, King of Olympus Bounty of the Beanstalk, and Rainbow Jackpots are some of the popular slots.

Bingo fans have a fair share of gaming options with 75, 80, and 90 games. Even better coverage is available to table game enthusiasts, especially those who appreciate roulette, blackjack, and baccarat. Each game has several variants and many of them can be tried against real dealers in the live casino section. Poker is also present in several flavors and can be tried for free or real money.

Website layout and interface

William Hill Sports went to great lengths to modernize the website, but not all the changes were inspired. The design is easy to recognize, but new players can be a bit overwhelmed by the advertisements. There is a lot of information and a chaotic feel, although the choice of colors is nice. Players can download excellent apps for iOS and Android, so gambling on smartphones and tablets is a great experience.

Contact Options

William Hill offers live chat as the primary solution for contacting customer support. Email assistance is also offered and both services are available 24/7. Conservative punters who prefer to talk directly to a specialist can use phone support. At the opposite end of the spectrum, modern players can check the latest news and even contact the bookmaker on X, former Twitter. The FAQ page is huge and over the years, the bookmaker has invested massively in making this a reliable source of information.

Pros and Cons of William Hill Sports


  • Excellent mobile app for iOS and Android
  • Outstanding reputation with decades of years of experience
  • Online and retail presence in the United Kingdom
  • Email, phone, and live chat support available 24/7


  • Poor welcome bonus offer
  • Confusing website design


This William Hill Sports review felt at times a self-fulfilling prophecy. We merely confirm the fact that this is a reliable bookmaker with huge experience and a strong presence online. Its coverage of domestic and international markets is outstanding both pregame and live. Bigger odds would be nice and superior coverage of the esports section would make them more appealing to the younger public. 

The welcome bonus will also be boosted as the standard package is rather mediocre. The long-term promotions do a decent job of offsetting the disappointing first impression, but there is still room for improvement. Betting live is a pleasure on the platform, however, better live streaming for football would be nice. In conclusion, we wholeheartedly recommend this bookmaker to prospective customers.

Bonuses available for

Bonuses available on 28 May 2024


Register a new William Hill account using promo code 'WHRF'
If you lose your first bet, earn a Free Bet in equal value up to $500!
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Live Casino

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New casino users will have all the casino bet losses refunded up to $50 during their first 24 hours of play!
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New casino users will have all the casino bet losses refunded up to $50 during their first 24 hours of play!
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Horse Racing

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