William Hill has recently celebrated 80 years of existence, with the company being established in 1934 and growing a lot over the last few decades. It made the transition from traditional sports betting to online wagering and it now offers comprehensive services for those who like to play poker or online casino games. Initially aimed at UK customers, it now serves players from all over the world and runs generous promotions rewarding both new clients and existing members.
Its story began with the bookmaker section and up to this day, William Hill is still mostly known for the high odds and compelling markets. One thing that is worth mentioning in regard to the odds is that the best value is usually with the underdog due to shareholder accountability. This is something that savvy punters can use to their advantage, especially if they have an account with another bookmaker and want to use advanced betting systems such as the arbitrage.
The best value is offered by the anytime goalscorer as well as the draw no bet wagers, with the latter being actually the simplest form of Asian handicap. Despite the fact that William Hill has expanded beyond borders and is now a global operator it remains firmly attached to the UK market. All local sports are covered extensively, including horseracing, snooker and Greyhound events, but Premier League football games are the ones that shine brightly.