Betsafe was founded by a Scandinavian consortium in 2002 and since then it broadened its scope, to cater for more than 400,000 clients. Their operations span over 110 countries and their gambling services now include casino games, poker and even bingo. Sports betting represents the cornerstone of their business model and they have a reputation for offering some of the best odds for live events.
Almost half a million customers regard Betsafe as their partner for online gambling, with the company being headquartered in Malta. It is licensed and regulated by local authorities and it is owned by the larger group Safepay Malta Limited. It slowly but surely became one of the first choices for customers from Scandinavia, despite the fact that there are plenty of respectable bookmakers located in Sweden, Norway or Finland. Players can bet in different currencies, while receiving support in a dozen languages.