One of the first bookmakers to expand over the Internet, Bwin had almost 2 decades to make a name for itself and expand beyond national borders. Initially, they focused almost exclusively on customers from Austria, but in the wake of its initial success, the company applied for a license and abides by the laws of Gibraltar. Since then it grew at a steady pace and it all culminated with the merger with the Party Gaming group in 2011, which led to the significant expansion of its customer base.
With the newfound wealth and an already stellar reputation, Bwin had no problem in signing mutually lucrative deals with some of the most prominent athletes and teams in the world. Widely regarded as highly respectable and constantly trying to stay ahead of the curve, they can brag about amazing sponsorships with teams like Real Madrid. Overall, their gambling group currently has in excess of 1 million customers scattered all over the world.
Bwin is not allowed to operate in the United States, but the company has the advantage of not being threatened by the bad actor clause. Other poker rooms are prohibited from operating in the few American states that opened their doors to online gambling, after breaking the law in the past. The Austrian bookmaker, online casino and poker room is not on the blacklist and as soon as the US borders will be completely open, they will be among the first to jump on the bandwagon.