Redbet had humble beginnings but quickly closed the gap separating it from established operators, to move well beyond the borders of Sweden. It is a part of Redbet Holding, a group that is also listed on the Stockholm stock exchange, while being around for exactly 13 years and it is unlikely to go away. It gradually expanded its scope, to include poker and online casino games, yet sports betting represents its main activity and one that Redbet is good at.
The headquarters are still in Sweden, but the company is licensed and regulated by the Lotteries & Gaming Authority of Malta which allows it to operate all over Europe. It is in complete accord with the jurisdiction and rules of the European Union, while serving customers from all over the world except for United States. At the time of writing, sports betting enthusiasts and all sorts of gamblers wager here and the sports betting list includes around 40 countries.
The betting experience has been enhanced once live betting was introduced and this feature is now available to those who use mobile devices as well as conservative punters. The number of sports betting events is more generous when it comes to major leagues and first divisions, yet those who prefer to bet on obscure leagues will not be disappointed either. Welcome bonuses and ongoing promotions are providing new customers with an incentive to open an account with Redbet, and they are published on the website.