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Italy Betting Sites, Bookmakers and Free Bets

The Italian sports betting landscape has changed several times over the past few years but it seems to have gained a lot of stability since the legalization of online betting.

Italy now has a fully licensed and regulated gambling industry. For punters, betting in Italy has never been as good.

The government was previously at odds with the EU over Italy’s gambling legislation which led to sweeping changes.

This resulted in the doors being opened to some of the biggest betting companies and now foreign bookmakers in Italy are acquiring licenses and offering their services to the very lucrative Italian sports betting market.

This has sent a ripple through the Italian sports betting market as land-based wagering shops have seen a decline in business.

Naturally, some Italian bookmakers have flocked to obtain licenses of their own, although many of Italy’s betting sites remain offshore operations.

The horse racing sector, while still relatively strong, has also seen a drop in its bottom line.

No such drop seems to have occurred with the Italian football betting market, though, which is just as lively as ever. As the market sorts itself out, Italian punters are reaping the benefits.

They have much more choice with access to the international betting sites and this has sparked steady growth in the amount being spent on internet betting.

With our guide to the best betting sites in Italy, you’re can learn about where to play if you wish to engage in Italian football betting, how to take advantage of bonuses when you bet in Italy, and much more besides. But first, a word of warning for the future…

Top 10 Betting Sites for Italy [2021] – Updated List

Betting Site
Bonus Code
Get Started
100% up to €100
Bonus code
Not required
Rating 9.99 out of 10
Bonus code
Not required
Rating 9.99 out of 10
100% up to €500
Bonus code
Not required
Rating 9.97 out of 10
100% up to €50
Bonus code
Not required
Rating 9.96 out of 10
100% UP TO 100 EUR
Bonus code
Not required
Rating 9.95 out of 10
100% up to €500
Bonus code
Not required
Rating 9.93 out of 10
100% up to €100
Bonus code
Not required
Rating 9.93 out of 10
BET €10 GET €30
Bonus code
Not required
Rating 9.90 out of 10
100% up to 5 BTC
Bonus code
Not required
Rating 9.73 out of 10
Bonus code
Not required
Rating 9.71 out of 10

Italy Will Change Its Gambling Laws in 2023

The country recently announced that the online gambling laws in Italy will change as of 2023. The new laws coming into place will severely restrict the number of the best offshore bookmakers which can claim an Italian license. The idea is that the new laws will favour Italian betting companies and will even impact the number of betting shops in Italy open to players.

For now, though, everything remains open, and you’ve got plenty of time to sign up and wager at the best betting sites in Italy.

What are the Best Italian Sports Betting Sites and Bookmakers?

Italian sports bettors collectively wager a lot of money each year and it is only natural that the biggest bookmaker brands in the world are doing their best to tap into the market. This means that Italian sports bettors have their pick of the world’s top-rated bookies such as William Hill, 18Bet, and Betfair. These, of course, represent the best betting sites in Italy.

These Italian accepting bookmakers are trusted worldwide to deliver the most competitive odds on the widest range of betting markets, with an emphasis on Italian football betting. Punters know that when they use online bookmakers like William Hill and 18Bet that they are going to be treated fairly, securely, and receive fast and hassle-free payouts. This also has a lot to do with the payment methods they provide. As they are also Trustly betting sites you can be sure your personal information and banking details will be protected. Some of our recommended betting sites for Italian players are instant withdrawal bookmakers meaning withdrawal times can get as low as 15 minutes.

These internet bookies have built great reputations wherever they operate by offering great customer service, easy to navigate platforms, and the latest options like cash out bettingAcca promotions, and pool betting. Italian sports bettors can’t go wrong when they sign up at pool betting sites.

There are a few oddities when it comes to Italian betting. Several Italian betting sites have started to serve up cryptocurrency options. Indeed, a few sites, such as even specialise in offering digital currency sports betting in Italy. Mobile gambling apps offer a different way for an Italian to bet, too.

As you may have noticed, the sites listed above are hardly Italian betting companies, but international gambling companies. Italy has very few homegrown bookies at the moment, but that may be set to change by 2023. Even so, any of these top domains are legal and well worth a punt.

What are the Most Popular Sports in Italy?

Without a doubt, soccer is number one in participation, attendance, and wagering action.

Most of the revenue raised at bookmakers in Italy comes from football. Serie A is the most wagered on competition, followed by the Champions League. Italian betting companies also specialise in Premier League, Bundesliga, Ligue 1 and La Liga odds, so in football betting can span many different markets.

Swimming, diving, water polo, and rowing are some of the more popular aquatic sports while wrestling, cycling, and auto racing are widely followed. Other favorites include basketball, volleyball, rugby, and golf. Italian bookmakers ensure that these options are open to players, too. Alternatively, players are still at liberty to pop into betting shops in Italy, if they don’t fancy signing up to online betting sites.

Is Online Sports Betting Legal in Italy?

In Italy, sports betting online is legal. The industry began to open up around 2006 but it was a hotly contested issue as the EU found that Italian policies were not compatible with EU policies.  The Italian online betting laws were restructured and in 2010, international companies began to receive licenses.

Italian online bookmakers and land-based Italian gambling companies go through a rigorous and in-depth application process and are tightly regulated and monitored. With a wealth of bookmakers in Italy to choose from, there is no real reason to play at offshore domains.

Are there any Sports Betting Bonuses and Free Bets for Italian Players?

Italian betting sites have a great variety of betting bonuses and sign up free bets to choose from and they are easy to get.

Betting in Italy with promos and bonuses is possible. However, the types of offers you can claim at Italy’s bookmakers tend to be more measured than with sites operating offshore, on account of them being regulated nationally. William Hill’s 100% match up to €100 is a fine example of this.

Players can claim larger bonuses worth up to €350 with TornadoBet, and other €100 bonuses can be claimed from 18Bet and Robet247. Any of these Italian betting sites can provide you with a juicy starting offer.

Some of the globally popular domains to accept Italian bets are IVI Casino Sports and These offer more reserved offers, such as IVI Casino Sports‘ 100% match up to €50. However, both domains are renowned for offering one-off sporting promotions, too. These include tidy deals on major sporting events and represent some of Italy’s best bets. Some of these top bookies also offer betting apps that work in Italy, and special mobile-only bonuses can be snapped up with those.

These bonuses are a cinch to claim and hard to pass up. Many more great bonuses are found at as well as in-depth bookmaker reviews and other helpful information that will assist you in finding new bookies with our new bookmakers 2021 guide. If you’re based in Italy and fancy betting on sports, you can’t go wrong when choosing one of our recommended top 100 bookmakers.

Be sure to read the terms and conditions that apply to your bonus. Many look the same but they have different requirements for procurement and usage.

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