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Football betting sites in the UK – Best UK Football Bookmakers [2020] | Complete Guide


If you like betting on football, then the UK is the place to bet. There is a surplus of top football betting sites in the UK for you to choose from.

Each offers its own distinct service, and some excel at certain things over others. If you want to know what they are, and where to play, you’ve come to the right place.

On this page, we will take a brief look at the ins and outs of football betting. However, we will also look in-depth at the best betting sites in the UK for having a punt on the beautiful game.

If you’re ready to start wagering with football betting companies in the UK, let’s begin.

If you want to take a short-cut to the best football betting sites in the UK, then any of our top ten best betting sites for UK players come highly recommended. All the UK betting sites in our list are safe, secure and offer top football betting options. Let’s look closer at them.

Rating 9.96 out of 10

STS Bet

STS's bet is a small online sportsbook, but one which specializes in catering to UK players. The bookie is based in Poland but is UK licensed and carries a variety of footy bets from the Premier League right down to non-league football. Players who like choices will appreciate this bookie’s 900+ football betting markets.
- Licensed by the UKGC;
- Supports over 900 football markets;
- Offers live streaming and pre-match odds.
Rating 9.96 out of 10

Genting Bet

Genting’s history stretches as far back as 1965. Their online domain (GentingBet) went live in 2004 and is a lavish place to wager on footy. This UKGC licensed bookie specialises in offering the most popular markets (such as football), and although they are not a high-street name like some UK bookies, their experience ensures that they know exactly which markets to offer, and can deliver fair odds to boot.
- Fast withdrawals
- Part of the Genting Group which also owns UK land-based casinos
- Hosts football coupons with special bets included
Rating 9.92 out of 10

Novibet

Novibet has been around since 2010 and serves up over 65,000 markets with enhanced odds, many of which focus on football. There are over 130 football markets for punters to choose from at Novibet, and special odds include No-Lose Insurance and accumulators. If flexible bets are your forte, Novibet delivers.
- Regulated by the UK Gambling Commission;
- UK players can deposit and withdraw via PayPal;
- Offers in-play early cashout.
Rating 9.90 out of 10

William Hill

William Hill was one of the first sportsbooks to go live and has since become a major hit in the UK. The experienced bookie offers live betting, a variety of UK-friendly payment methods and has one of the most readily accessible mobile apps you can opt to use. It may be known as the king of horse racing bookies, but William Hill does not skimp on its footy markets, either.
- UK Gambling Commission Licensed
- Hundreds of football betting markets
- Offers live streaming of matches.
Rating 9.90 out of 10

Betfair

Betfair is home to some of the most extensive football markets around. A household name, it is one of the top football betting sites in the UK and is the official sponsor of many major football events. This naturally means that their odds for Champions League and Premier League football receive high exposure and amongs the best in the business.
- World-famous as a safe and secure site;
- Runs a famous betting exchange
- where you can win more than with traditional bookies (of course reading our Betfair trading strategies guide first will give you a helping hand);
- Experienced, having first launched in 2010.
Rating 9.90 out of 10

888 Sport

888 Sport is a UKGC licensed online sportsbook, and one which excels at footy and offers a variety of markets via an extensive and leading betting site. Launched in 1997, 888 Sports covers footy events from across the globe, is headquartered in the UK and Gibraltar, and has no max caps on wagers or withdrawals. If playing at a globally popular, renowned bookie is for you, 888 Sport duly delivers.
- A globally, popular and reputable domain
- Permits sizeable wagers
- Consistently offers special deals on footy games
Rating 9.85 out of 10

Unibet

Few bookies come bigger than Unibet. Launched in 1998, it is one of the most experienced at offering football betting in the UK. Over 40,000 matches per year are live-streamed at the site, including all major markets in Europe and beyond. Mobile players will find that Unibet’s app is one of the most versatile and extensive in the business.
- Has a world-class mobile betting app;
- One of the most experienced sites around;
- Live streams over 40,000 matches per year.
Rating 9.60 out of 10

Sportingbet

Sportingbet has over two decades worth of experience in the field. They offer football markets from across the world, including those based in the UK and across continental Europe. Over 300 football betting markets can be chosen at this domain which also offers live streaming of major matches.
- Owned by the reputable GVC Holdings
- Experienced, having launched in 1998
- Daily promotions on football bets

Common football bets found at UK online betting sites:

Once you have perused our array of UK football bookmakers and decided which website works for you, it is time to bet. A host of different football odds are online. These betting odds vary, depending on what you select. In the UK, most are decimal odds.

Here are the most common bet types from the biggest bookmakers UK has to offer:

  • Full-time result: A wager on the outcome of a match, displayed as 1X2 (or home win, draw, away win)
  • Full-time score: Alternatively, you can bet on the full-time score. This must be correct to see your winnings paid out
  • Goals over/under: Over and under bets are popular in football. With these bets, you are wagering that a team will win (or lose) by a certain number of goals. You can be over or under by a specific amount, according to each bet
  • Both teams to score (BTTS): A simple bet which stipulates that both teams will score in a match
  • Combinations: Combination bets can involve any of those listed above with one stake, such as the full-time result and BTTS, or the correct score plus a draw. You must win both bets to land a payout, but the winnings are richer the more bets you add to a combination
  • Draw bet: Or bet draws, another simple bet on whether the game will result in a draw
  • Futures: Future involve something happening throughout the season. These bets can include the next manager sacked, for example
  • Outrights: Simple stakes on who will win a tournament, such as the league or a cup
  • Accumulators: Like combination bets, these are several wagers on one ticket. However, accumulators are always on the correct score or result. The winnings of one stake become the wager on the others, so you could end up with epic wins. However, just one defeat could see you lose the lot
  • Asian handicap: This type of spread betting is not particularly popular with UK audiences. This bet handicaps teams according to their form, so the stronger team must win by scoring more goals

A few other “odd” bets which you may wish to check out include:

  • Double chance: A wager which sees you cover two of three possible outcomes, such as a home team win and a draw
  • Double delight: A bet on the first scorer in the game. If he then goes on to score the second goal, too, the bookie will pay out at double the odds
  • Hat-trick heaven: As with a Double Delight bet, this bet is initially a wager on the first player to score. If he goes on to score a hat-trick, you’ll get double or triple the odds, depending on the betting site

It could also be possible for you to request a bet from the bookie. This is usually something found on exchanges, not standard online sportsbooks. However, requesting bets is quite common in UK land-based betting outlets.

Get the best odds in the business at UK bookies

Some of the best UK bookmakers for football are those which offer great odds and bets. In some cases, these will represent the new football betting UK companies, as they tend to go the extra mile to get ahead of the competition. However, in other cases, it is reliable, experienced bookies which do this.

Here are two of the best bookies serving up great odds:

Unibet
Unibet is one of the most experienced bookies around. They are known for providing some of the best odds in the business. Unibet’s odds aren’t just limited to fixed bets, either. They also expand over into the live streaming market. Even in-play bets have great odds when you choose to play with Unibet.
888 Sport
888 Sport is even older and more experienced than Unibet, and there are two reasons why you might want to join them. 888 Sport often matches Unibet in terms of the odds it offers. However, it is also one of the best UK bookies when it comes to odds on inferior leagues, such as the National League, and its North and South.

Unibet and 888 Sport aren’t the only top UK sportsbooks offering great odds. You will find that plenty of GamblingJudge’s top UK bookmakers have their fair share of cracking odds to have a punt at, too.

Are the wheels falling off? Why not cash out early?

One of the most innovative things to hit the UK sports betting world is the early cashout option. Your team is 1-0 up and its entering injury time. The opposition has been knocking at the door. You know they’re going to score. They do, but worse still, they score two and win the game. If only you could have cashed out at 89 minutes. With some of the best bookies for football in the UK, you can, with no restrictions.

Leading online bookies such as GentingBet, Novibet, and William Hill carry such a feature. You will find many top more bookmakers offering similar services here at GamblingJudge. Early cashout bets are part of the perks of live betting. The trick here is knowing when to cash out, and to do that; you need to keep tabs on the game. This is where live in-play betting and live streaming options come in.

Top 3 Live Streaming Football in the UK

Rating 9.99 out of 10

22Bet

22Bet Welcome Bonus: 100% up to £50
100% up to £50
Rating 9.92 out of 10

Novibet

Novibet Welcome Bonus: £25 Free Bet
£25 Free Bet
Rating 9.9 out of 10

BET £10 GET £30

William Hill Welcome Bonus: BET £10 GET £30
BET £10 GET £30

Live betting/in-play on football in UK

The very best betting sites for football in the UK will offer live, in-play betting. These bets are staked long after a match has kicked off. These feature live odds in real-time. The odds will adjust according to the action which is taking place in the game. So, betting on a team in a match which is 85 minutes on and sees them 4-0 up isn’t going to pay very much. However, betting on a team which is 2-0 down after just 24 minutes means you’ll get great odds. Now all you need to do is hope the losing side can turn the fixture around.

Some of the top online football betting UK sites offering this service include:

Betfair
Rating 9.90 out of 10
Betfair is a sportsbook which provides some of the best live betting odds online. They are also known for their exchange, which provides users with an entirely new way to bet on the hottest football matches.

Launched in 2000, it is one of the few sites to allow you to take on the role of a bookie and sell/trade your bets.

Get bonus
Sportingbet
Rating 9.60 out of 10
This online bookie excels at offering not just live bets but providing fair odds, as well as pools-style bets on live footy markets.

E-Soccer is just one of the more unique live football betting markets you can enjoy at Sportingbet.

Get bonus

Don’t forget; you can check out many of the other top UK bookies offering this service here at Gambling Judge.

“And it’s live!” – Watch live football while betting online

What’s better than looking at detailed stats screens when betting with live, in-play bets? How about watching the game unfold itself? Many of the best UK football betting sites provide live streaming of matches.

At these sites, you can watch the game as you would at home. In most cases, players need to be funded or wager on the game to be able to watch it live. However, some of the major UK bookies even provide this service with you having to find your account.

Here are a few top football betting websites in the UK that offer quality live streaming football.

Football betting sites in UK

Description

Unibet
Description
Despite being Scandinavian in origin, Unibet is one of the leading UK bookies to head to if you want to follow the action from Europe’s major continental leagues. Unibet also excels at mobile football betting and is known as one of the best betting sites with live streaming.
William Hill
Description
There is arguably no bigger bookie in the UK. William Hill provides top coverage of all the biggest matches in English and Scottish football, with no exceptions. If its football-related, then William Hill has got you covered.
GentingBet
Description
Genting is an established land-based and online betting entity. Although they are more known for their casino, GentingBet also provides top, live action from Britain’s biggest footy matches.

If you want to find more top sites which provide live football services, take a quick look at GamblingJudge’s top UK bookmakers. From there, just select the “live streaming” option on the left-hand menu to find a plethora of leading UK bookies offering this service.

Bag a bonus at football betting sites in the UK

To help you get started, many experienced and new football betting sites provide their players with bonus deals. These are often known as welcome bonuses, and the way they work is quite simple.

A player makes a minimum deposit at a sportsbook, and they will receive a sum of bonus money based on their qualifying deposit, for instance, £100 in bet credits. Those can then be used to wager on matches. Some sites go one further and have terms which state that in the event of a loss, you’ll even get your money back.

Here are a few of the flashier ones out there:

Rating 9.93 out of 10

Betway Welcome Bonus

Get your first deposit matched up to £30 when you join Betway and make a minimum deposit of £10.
Up to £30 in Free Bets
Rating 9.92 out of 10

Novibet Welcome Bonus

Claim a free £25 bet when you join Novibet and deposit £10
£25 Free Bet
Rating 9.9 out of 10

888 Sports Welcome Bonus

Snap up £30 in free bets when you make your first bet of £10 or more
BET £10 GET £30
Rating 9.9 out of 10

William Hill Welcome Bonus

Join William Hill and bet £10 to get £30 in free bets.
BET £10 GET £30
Rating 9.9 out of 10

Betfair Welcome Bonus

Bet £20 on the exchange, if you lose, you will get a £20 refund from Betfair
Up to £100 in Free Bets
Rating 9.85 out of 10

Unibet Welcome Bonus

Get your money back if your first £10 bet loses, plus a £10 casino bonus
£40 Money-Back + £10 Casino Bonus

Of course, these aren’t the only bonuses you can find at sportsbooks. Many top sites also offer other betting offers in UK on selected events. These can include money-back deals on draws, loyalty rewards, insurance if certain events happen, and much more besides. You can find all the latest reload offers UK at any UK bookie by checking their promotions page.

Choosing the best UK football betting sites
If you’re still not sure which UK football betting site suites your needs, why not make a checklist and consider some crucial criteria? These are some of the things it is worth keeping an eye out for when finding a top place to play.

- Watch football live: If you want to watch live football, you need to make sure that your chosen bookie offers live streaming of major football matches.
- Your chosen league: Does your chosen bookie offer the league you want? If you like the Premier League, make sure that it is supported and that plenty of different types of bets are hosted.
- A plethora of markets: Sometimes, international markets and events offer great odds. The best bookies are typically those which offer a plethora of major international football competitions, as well as those played in the UK.
- Try the exchange: If you fancy trying something new, then making sure that your bookie offers exchange betting like Betfair is worth considering.
- Easy to navigate and friendly user experiences: You want to be able to bet fast, and in a risk-free manner. Stats centers need to be clear and concise, and you should always be able to access customer support and see terms and conditions transparently. Offering an easy to navigate site for top user experiences is essential.

- ACCA: ACCA insurance stands for accumulator insurance. Some accumulators will see you lose your total bet if just one match is incorrect. Taking ACCA insurance bets allows you to get part or all your money back should accumulators backfire. Your bookie must offer this if you want to place accumulator bets.

How does betting on football work at UK bookmakers?

You now have a decent idea of what the best online football betting sites in the UK are, and the types of bets and odds available. However, we want to show you how a typical stake works when wagering online. This is how to bet on UK football.

In our example, Arsenal are set to face Chelsea in the FA Cup. Our UK bookie has Arsenal at 3.20 to win, a draw at 4.40 and Chelsea at 1.20. This means that Chelsea are the favorites, Arsenal is the underdog, and a draw is the least likely result.

If no substantial changes to the odds occur, this is what happens:

If you bet £1 on Chelsea to win, you’ll take home £1.20 in winnings (plus your original stake). If you bet £1 on Arsenal to win, you’ll land £3.20 in winnings, plus your stake. If you bet on a draw with a quid staked, you’ll win £4.40 and your stake.

But football is not predictable, and a game of two halves. In reality, this happens:

Two days before kick-off, you have decided that you’ll take a risk, and bet £10 on Arsenal winning. Your potential return is now £44.00 if Arsenal win. On the day of the game, Chelsea’s star striker is injured, and the bookie lowers the odds of an Arsenal victory to 2.20. Arsenal do go on to win the match.

The end result of your bet is…

If you placed your bet two days before the match, the initial bet is valid at the original stakes when you wagered it. You would net £44 (4.40 x £10). However, if you waited until right before-kick (after the bookie had learned of Chelsea’s injury), you’d only get £22 (the adjusted odds of 2.20 x £10). The timing of when you place a bet is essential. The more variables there are in a match, (the more difficult it is to predict) the better your return.

Of course, this is just an example. There are many other types of footy bets you can make at UK bookies, so it is up to you to experiment a bit.

Choosing the best UK football betting sites – How we do it

Here at Gambling Judge, we take many things into consideration when deciding which sites we recommend and which we don’t. We only recommend the best online football betting sites in the UK. To become one of those, UK bookies must fulfil stringent criteria.

To make it onto our top UK football betting sites, a bookie must:

Be licensed, regulated and audited, as well as promote responsible gambling
Carry a variety of football markets, but also provide other sports bets
Feature live streaming, in-play betting, accumulators or some other form of additional bets
Offer mobile-friendly football betting options
Be trusted, secure and fair, and this includes offering fair terms and conditions on bonuses
Provide speedy withdrawal times, and a variety of UK-friendly payment methods
Maintain a clean record of service, with no black marks or unjust complaints
Be open to accepting players in the UK, and they must be able to offer their services there legally

We won’t recommend any bookmaker which fails in these criteria at our website.

Gambling Judge answers your question about UK football betting sites:

Before you head off to bet on football in the UK, we’re on hand to answer any questions about football betting websites you may have.

UK football odds are usually displayed in the popular decimal format. Some may use fractional odds (as found in UK horse racing), but in most top bookies, the odds are adjustable and can be displayed in both formats, and sometimes even as American odds.

Yes. Betting on football is perfectly legal in the UK. Provided a sportsbook is licensed and regulated, it can offer its services to UK football betting fans.

Not normally, no. However, there are one or two welcome offers out there at UK football betting sites which do offer this service.

Outrights are normally the way to go. Most UK punters bet on the result (win, lose or draw), and long-term outrights or futures, such as who will win a league. However, the pools and accumulators are popular with UK punters, too.

Yes. The best football betting sites in the UK will all be mobile-friendly. Many of the top ones will also offer a dedicated mobile app for football betting. This app will typically be iOS and Android friendly.

Yes. Provided that they are licensed (ideally out of the United Kingdom, Malta or Gibraltar), UK betting sites are amongst the safest you will find online.

If you mean safest in terms of standing the best chance of success, then the Premier League. It is likely that you will know more about this league than others. Knowledge is vital in football betting, so go with what you know.

Pre-match betting involves placing your bets long before kick-off. This will typically give you the best odds, as all the variables which might affect a match, such as a form, weather, injuries and the like, aren’t yet established. Once they are, the odds will drop as a favorite emerges.

Outright betting works in the same way it does anywhere else. In short, if you think Liverpool will win the Premier League, you can place a bet long before the end of the season to get the best odds. Outrights can also involve the winner of individual matches. In this case, you’re simply betting on a team winning, losing or drawing a game.

Lace-up your boots and get ready to bet online

By now, you will likely know virtually everything you need to wager at UK betting sites. Now all you need to do is find the latest football betting sites we recommend, decide which one fits the bill and join.

After making a deposit (and possibly claiming a bonus), you’ll be ready to wager on the Premier League, English football league, non-league football, domestic and continental cup competitions and leagues, and even international football to your heart’s content.

Also, if you also want to learn how to bet online from abroad as a UK player, check here our guide.

 

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